Tuesday, September 12, 2006

Psychiatrist sues Google when she is caught in 'Click Fraud'

As reported here , based on reports from Eweek

A Washington, D.C-based corporate psychologist and jog bra seller filed suit against Google last week for $250,000 claiming the company wrongfully removed AdSense from her website.

Well, her attorney put it a bit more harshly. According to eWeek, Dr. Theresa Bradley's suit accuses Google of fraud, misrepresentation, and "willful, wanton, fraudulent and malicious" conduct.

What did Google do to chap her craw so bad? After spending 100 hours placing and reviewing AdSense ads, she asked Google to block ads from the competition, which is permitted in the user agreement.

Google blocked all of them, discovering that she had violated the to terms of service by clicking on her own ads. And that, dear ones, is click fraud.

Bradley says clicking them was necessary to assess whether or not the ads were for competing services, apparently ignorant of or apathetic toward the AdSense Preview Tool.

The online forums have been,to understate it, unsympathetic and unforgiving of Bradley, calling the lawsuit "frivolous." Some have even discussed whether or not she should lose her doctorate.


See the online reactions at Web Master World, Geek Village, and at the Digital Point Forums,

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