The Century of the Self - A BBC Documentary

A BBC Documentary on Google Video, describing how those in power have used Freud's theories to try and control the dangerous crowd in an age of mass democracy. An interesting view into the minds of folks in government who look to sell us their agenda.

More specifically it is about the rise of the Public Relations industry, and the Role of Edward Bernaise (a nephew of Sigmund Freud) in the creation and development of this field, especially in the realm of politics.

This probably would not air in the USA, for a variety of reasons, including much footage that dates back to the early Clinton and Blair years. Has an odd conservative twist to it.

Each part is about 1 hour long.

Part 1 - Happiness Machines



Part 2 - The Engineering of Consent



Part 3 - There is Policeman Inside all our Heads He Must Be Destroyed



Part 4 - Eight People Sipping Wine in Kettering (Engineering politics)



There is more info here, at the Information Clearing House website.

Sigmund Freud introduced the idea that humans were in a struggle with their animalistic natures and if this goes unchecked then people will run around naked destroying things and society will fall apart. He apparently had very little confidence in humans.

This idea was widely accepted especially in the upper classes thus confirming of the fear that Democracy left unchecked could destroy their society. If the people could not be trusted to control their basic animalistic nature, then how would they know how to vote?

In steps Freud’s nephew Edward Bernaise. Propaganda during war was nothing new, but Bernaise saw an opportunity to use the unconscious desires of humans to manipulate the masses in times of peace also. Bernaise believed that by fulfilling the unconscious desires of people would change a potentially unruly population into a controlled docile one.

Bernaise invented the much used term “public relations,” and used it to turn the population of the United States into consumers. Before Bernaise worked his magic, the American population only bought goods according to their needs. It was practically unheard of to buy something for any other reason.

Bernaise made it acceptable to make a purchase based on desires.

Using Hollywood through product placement, and the media, he changed the population into an easily placated self-absorbed group where before they were actively participating. Over the years, this has changed Democracy from a function of the entire society into less than a passing diversion. It is not by accident that here in the United States we have perhaps a lower voter turnout than anywhere else in the world.

Bernaise put his methodology to the test in many areas. Bernaise, being approached by the tobacco company, effectively double their customers with one wave of his wand. He asked had a few women light up after a march in front of the press and in a movie or two prominent actresses were instructed to smoke and almost overnight erased the stigma of women smoking. After this victory and his ideas tested and proven, Bernaise was ready to move onto bigger things. He was involved in all sorts of advertising and promotion from the automobile industry to governmental agencies that needed public support.

Although there have been many attempts to oppose these methods as unethical, they have gone largely unopposed. As long as industry is making money and politicians are passing the laws they are pushing for the industry, they will continue to go unopposed.

This is pure propaganda and is intended to be a psychological attack at the essence of humanity to evoke a non-response to governmental malfeasance and other societal issues as well as to evoke a gluttonous consumer based society. If that seems to sum up much of how the world seems to consider most Americans, at least we can now tell that it is not by accident.

The methods had been used for years to promote the hard to sell policies of the government, but starting with Clinton and Blair a new use was found. Polls were taken to find out what the voter desired most. These finding were easily turned into speeches and in the cases of Clinton and Blair, won elections.

Blair took it one step farther and used it to set policy while Clinton simply did what he and his advisors thought was best after the election was won. Blair took polls and no one seemed concerned about the rail system in Britain, so little funding was appropriated until trains began derailing and killing people. Politicians soon learned that people’s concerns were not always in line with their needs.

Of course if they had studied Bernaise and the methodology of the polls, they would have known this. Now, politicians use the polls to write their speeches and continue to do what they feel is best regardless of what they say in the speeches.

This is why Bush talks about peace and wages war and all the other double speak that persists, to placate to the desires and not the needs of society which effectively placates the masses.

One would think that the population would eventually catch on to this trick, and perhaps some have, but the public relations business is stronger and more centralized than ever. Just a few short years ago, there were over 50 media stations broadcasting news to Americans. Now there are only five. This number could go lower soon, but at this point the company heads are all of one voice pounding out PR about whatever they want us to think we want.

The journalism schools in the U.S. are very few and most have switched over to public relations. Journalists will soon go the way of the dinosaur if something does not change this horrible trend.